Here at Kissmetrics, we’ve discussed how you can build authority within your industry through blogging. If you’re a fan of Social Media Examiner, you could have find out about major brands that have benefited from guest blogging. So today, we will look at exactly how to get guest blogging opportunities and make the most from them.
Before we begin, the first task is to decide what your main goal for how to find guest posting sites is. Knowing this goal beforehand is essential in determining the correct type of blogs to submit guest posts to. Typically you can find three main goals for guest blogging.
Using the appropriate content on top blogs, that can be done all three of these things. In case you are looking to accomplish either #1 or #2, then you should find blogs that have a very good sized and engaged audience. When you are just trying to accomplish #3, you will want to pinpoint blogs with strong root domain authority. You can check this totally free using the SEOmoz toolbar. Knowing your goals in advance will help you in determining which blogs is definitely the right for you to submit guest posts to.
So if you can sell seeds, it is advisable to find gardening blogs having an engaged audience of gardeners. The subsequent should support you in finding the appropriate guest post opportunities.
Google is a great starting point in the search for guest posting opportunities. You can utilize the following keyword searches to discover blogs that accept guest posts. Just replace keyword with keywords from the industry.
Are aware of any prolific guest bloggers inside your industry? Should you read enough blogs inside your industry (that you should), these would be the names you see over and over writing content for other people. For online business marketers, that list includes Gregory Ciotti, Danny Iny, Leo Widrich, Neil Patel, Marcus Sheridan, and others. Using Google search, seek out the name of prolific guest bloggers within your industry in addition to the phrase “guest post by”. This may reveal each of the sites that these particular guest bloggers have posted upon. They ought to be good places that you should guest post upon at the same time. A bonus will be in the event you actually know a guest blogger in your industry that could make an introduction that you can the those who own blogs they already have guest posted upon.
In the event you (or your internet marketing agency) has ever pulled up a backlink analysis of your competitor while caring for your SEO campaign, odds are a number of of your competitors have backlinks from guest posts they already have done. When you have entry to tools like Open Site Explorer, you can look at the backlinks of your competitors and spot any blogs they have got written for. Should you don’t, that can be done a Google search for link:domain.com -domain.com “guest post” (replacing domain.com together with your competitor’s domain) which should reveal sites a competitor has written for.
A great deal of bloggers and guest posters will share their latest guest posts on social networks. Ever since the easiest someone to search is Twitter, you should try running a Twitter look for keyword “guest post” to find the latest tweets about guest posts in your industry. Just follow the links to determine what blogs are accepting the guest posts.
Need more keyword search ideas or a just a list with a lot of different guest posting opportunities? Check out this post on Buzz Blogger with 500 places to syndicate content and that one by Brian Keith May with 100 sites to submit guest posts.
Last, but certainly not least, is My Blog Guest, a community of guest bloggers. Sign up for free and check for blogs which can be accepting guest posts. Better yet, post your own information to express that you are wanting to write guest posts with a particular topic so blog owners can find you!
Preparing to Pitch a Guest Post
Notice that we don’t just jump from finding guest blogging chances to contacting the blogs. That’s because there are many things you need to do prior to deciding to propose a guest post for the site you’ve just found.
Understanding your target blog’s content is key. Sure you know they already have content in regards to the keyword you looked for while seeking guest post opportunities. But you have to know more concerning this content such as…
While your blog may have guest posts, the question is perform guest bloggers thrive? Do guest blog posts on the webpage get just as much comments and social sharing as blog posts with the owner? Some sites might accept guest posts, but if the audience is merely tuning set for the blog owner, then you definitely won’t do so well when your goal is usually to build authority or get traffic back to your website.
Some blog owners are more likely to accept guest posts by certain kinds of people over others. Peruse a number of guest blogger bios in the blog to determine if they are fellow bloggers, freelancers, consultants, business people, and the like. This can be important when you introduce yourself to the blog owner for the pitch. You can read more about the success rates of guest posting outreach within this study on SEOmoz.
To increase your chances of getting accepted being a guest blogger, you will need to acquire some recognition in the blog owner first. The easiest method to try this is to require a couple of weeks and discuss their latest posts. You’ll get bonus points for sharing those posts on Twitter too – be sure that you range from the blog owner’s @username on Twitter. This way, once you pitch your guest post, you won’t be considered a complete stranger.
The final thing you have to do before contacting the blog owner is look at the guest posting guidelines, if applicable, and follow them closely. Does the blog owner want you to pitch a perception or actually submit a whole post? What format do they really want it in? Do they would love you to generate a free account and enter it into WordPress? These are all things to find out ahead of time prior to deciding to contact the blog owner.
Like a blogger who receives daily guest post pitches, nothing turns me off of an e-mail greater than ones beginning from Dear Sir or Madam, Dear Webmaster, For the owner of Kikolani.com, or simply Hi. Somewhere in the blog you will be intending to contact will be the name of the blog owner. You may have to ferret around for doing it in the about page or on one of the blog’s social networking accounts, however it is more than likely out there. Find it, and then use it to begin the email.
Keep in mind the part about seeing who guest bloggers are saved to your target blog? Some blog owners are particular about only allowing other bloggers to submit guest posts on their sites. If you noticed that most guest bloggers are bloggers themselves, then you might like to introduce yourself as being a blogger at (insert your personal or business blog here). You could be a business owner about the side – just concentrate on your blogging skills first.
Make sure you include good reasons to be described as a guest blogger. Put in a few links to posts you possess published elsewhere, including your own blog. Preferably choose posts that have a very good amount of social engagement therefore the blog owner will spot your potential value with their audience.
The way to Pitch a Guest Post Idea
In the event the guest post guidelines request you to submit a topic idea, then (based on your homework of previously popular posts), pitch a few different ideas so the blog owner has some to choose from.
Among the common questions about guest blogging is whether or not you need to be making use of your best content for your own personel blog or for your guest posting. It genuinely depends upon the caliber of the blog you happen to be submitting your content to. When the blog has nothing but 900 word posts with lots of screenshots, in that case your post must be similar. When the blog has only posts with 500 words or less with only one image, then your posts (again) needs to be similar. The following are other good methods for making your guest post as awesome as possible.
The first thing to remember with regards to a great guest post is it will not be relating to your business, your merchandise, or maybe your services. Guest posts must be valuable sources of information – not advertisements! Any details about your small business and related items must be reserved for the writer bio. Occasional mentions, stories, or examples are OK to illustrate a point, but the majority of the post must be focused on something apart from your company.
Take a look at posts on your own target blog. Can they use lots of headers, bolded text, images, quotes, or another special formatting? Make sure that your post has similar elements to complement other posts on the webpage.
Show the blog owner you are aware of their content by together with a few internal links to a selection of their posts. The most effective way to get this done is always to do a Google search for site:domain.com intitle:keyword. This will bring you their top posts with a particular keyword so you can link that post on the keyword within your post. Also, should you mention any sort of products, books, etc., make sure you link to those too (assuming it’s not self-promotional).
After your amazing guest post, make sure you include a call to action for comments. The more discussion your post generates, the more effective!
How you can Craft an excellent Guest Bio
The most significant a part of guest blogging (for you) is going to be your guest post bio. Normally, this is the only place you must include self-promotion links back to your site, blog, product, service, book, etc. The things you write in this particular section will depend on your guest blogging goals.
If your goal is to obtain good backlinks, just be sure your bio features a link back aimed at your website together with your target anchor text so you are common set.
When your goal is to obtain traffic back to your site, then you should consider where you want that traffic to go. Depending on the subject of your guest post and the audience of your blog you place it upon, you may want to send targeted traffic to a custom website landing page or page with regards to a specific product / service.
Should your goal is always to increase followers to the social accounts, accomplish this by having a line for the end of your bio that says “Follow me on (insert your top social networking and link here).”
If you’re aiming to turn into a regular reason for a blog, or just want the blog owner to brag regarding what an excellent guest blogger you are, then make sure you do your very best to market your post to popularity through your own audience. The blog owner will love it should you send new readers their way. Also, be sure to reply to your comments. That may go a long way should you be attempting to build authority inside your industry.
Once the goal is traffic, the results of your guest blogging should really be measured. The best way to do that is usually to create a high level Segment in the search engines Analytics. You can learn how to put together dexrpky09 Advanced Segment in this posting concerning how to discover which online marketing strategy drives the most effective traffic. All you need is one segment using the source dimension with multiple statements for each domain which you have guest blogged for – you may have up to 20 or statements per Advanced Segment. Mine appears like this…
By using this, you can view all of your current Google Analytics data based on referrals from the guest posts. It will help you determine the prosperity of your entire guest blogging strategy with regards to generating traffic and making conversions. If you’re not sure the best way to track conversions, check this out post on getting actionable data to figure out how to create goals.
Finally, don’t forget that guest blogging could be a two way street. It’s hard to take care of your own blog content while guest posting on a lot of other blogs. So make sure to open an invitation for guest bloggers to publish by yourself blog. Using this method, you can preserve fresh content all on your own blog, add a new perspective for your personal audience, and hopefully get new readers from your guest blogger’s community. It’s a win-win situation!
Do you use guest blogging as part of your internet marketing strategy? How many other things would you suggest to get a business seeking to enhance their guest blogging success?